Forget The Funnel

Forget The Funnel was founded by Georgiana Laudi and Claire Suellentrop: two veterans of the SaaS marketing space.

We believe that with the right mix of training, mentorship and community, thousands more marketers can drive their companies toward big, hairy, audacious growth.

While our background stories may differ — Gia’s a Canadian who’s been in the marketing world since 2003; Claire’s an American whose marketing career began in 2012 — we’re united in our desire to support marketers in software and technology, and to provide the resources they need to step up as strategic leaders within their companies.

Since launching in the summer of 2017, we’ve helped thousands of marketers become indispensable to their companies by learning to:

  • pull themselves out of the weeds
  • think more strategically about the role of marketing within their companies
  • forge strong relationships with fellow department heads
  • earn greater trust from the C-Suite