The Predictive Index

The Predictive Index was founded more than six decades ago, and in all that time, our mission has not changed. Our passion, inherited from our founder, is to understand people—specifically what drives their behavior at work. Our quest, like yours, is to discover how to impact that behavior, ignite their enthusiasm, and match each role to the right person.

Since 1955 we have honed the wisdom, guidance, and tools that help you inspire your employees be their most productive and engaged. Here’s our story.

In 1942, just after the bombing of Pearl Harbor in WWII, twenty-six year old Arnold S. Daniels volunteered for the U.S. Army Air Corps. Shipped off to England, he was placed as a flight navigator and his team soon logged more than 30 missions—all without a single combat casualty.

When commanders noted the team’s record, they sent a psychologist in to work with Daniels—to study just what made their teamwork so successful.
This was Arnold Daniels’ first introduction to psychometric testing, and what would become a lifetime passion: solving business problems  through the lens of understanding individuals.