Tom and John Wicka were fresh off of years of developing loyalty strategies for the world’s biggest consumer brands as executives at IWCO Direct, and were eager to bring their knowledge to the healthcare industry. Their brother Jim Wicka jumped on board, bringing expertise on the compliance and legal landscapes as an attorney. Together, they started NovuHealth in 2011 to encourage people to bring the same level of attention and care to their health that they bring to other parts of their lives.

NovuHealth was determined to design and deliver health tools to consumers through their insurance company, believing this to be the most powerful way to affect industry-wide change while driving better health engagement and plan performance. Because, as NovuHealth’s founders understood, effective consumer engagement in healthcare is essential to creating true value in healthcare: lowering costs, fostering trust and loyalty with consumers and motivating them to get their recommended care.

Since 2011, the NovuHealth team has grown to include experts in health and behavioral science, data science, consumer marketing and technology. Bringing together these unique areas of expertise, the team develops innovative solutions for the challenges facing the healthcare system and preventing people from living healthier lives.

Today, NovuHealth is an industry-leading healthcare partner working with influential plans throughout the country to revolutionize member engagement in a new era of care.