Marketing Director – Host Compliance

Location: Flexibility to work from regional home office. (must reside within US or Canada)

About the Position

• Development and implementation of the overall marketing strategy for new and existing products and regions
• Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
• Define and implement a productive content management strategy providing strong thought leadership and leading tools
• Align messaging across departments and tools
• Help maintain and further establish Host Compliance as the global leader
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Guiding the day to day activities of the marketing team driving actions across all channels and
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organisation.
• Undertake continuous analysis of competitive environment, consumer trends and market share
• Waterfall planning
• Oversee staff operations using best-inclass toolset in close partnership with Chief Commercial Officer and SDR Lead.
• Direct, plan and oversee the marketing strategies of the organization’s products and services.
• Subject matter expert to leadership on issues relating to effective marketing.
• Collaborate with Customer Service to drive alignment and development of customer content such as video testimonials to be used in communications. This is a high influence role.
• Create and optimize content roadmap by buyer persona. Organize and potential re-use existing content.
• Identify and lead potential marketing techniques improvements to better customer experience
• Develop and manage SLAs across team and partners where we are dependent to ensure campaign success
• Drive opportunity creation and revenue growth leveraging multi channel marketing activities such as conferences, roadshows, town halls, speaking events, webinars, email nurture, etc.
• Lead a team of 2x SDRs and 1x SDR Lead to ensure campaigns run effectively
• Play a broader leadership role on the Strategy Team to ensure the full team is successful.
• Manage and develop advertising budget and investment prioritization across team.
• You need to be extremely adept at following workflows and processes for A/B testing and welcome change while offering feedback as we work to improve for optimal success.

• Bachelors or Masters degree in Marketing
• Professional chartered marketer (CIM).
• Proven track record of success in senior marketing roles.
• Confident, driven and dynamic leader.
• Entrepreneurial mindset with the ability to spot original branding opportunities.
• 1+ years previous Marketing Director experience
• 1+ years experience with Salesforce.com
• 1+ years experience with Marketo.com
• 1+ years sales experience at a SaaS or Enterprise Software company
• Customer obsessed, data driven and results focused
• Understanding of big data management and advanced analytics with ability to apply use cases in a marketing context.
• Proficient in campaign automation mechanisms including in-product, emails, landing pages, forms, segmentation
• Stellar computer computer and internet skills
• Excellent grammar and spelling
• Engaging verbal and written communication skills
• Experience in leading a team and ability to train, motivate and coach

Bonus Points for

• Local government experience
• Bachelor’s degree or Diploma (Sales or Marketing preferred, also accepting part-time students in similar programs)